Sponsor Management
Give sponsors something concrete to point to
Set up sponsor tiers, put logos on the public site, pop them up on stream during timeouts, and send impression reports at the end of the season. The easier it is to show a sponsor where their money went, the easier it is to get them to renew.
Tiers
Presenting, Gold, Silver, Bronze -- or whatever you want to call them
Set up tiers that match what you're actually selling. Each tier gets a different logo size on the site, a different display frequency on stream, and a different spot on the sponsor page. A presenting sponsor should look presenting -- not jammed next to the $200 bronze tier.
- Use the default four-tier structure or create custom tiers
- Bigger logos and more airtime for higher tiers
- Display frequency on stream is tied to the tier automatically
- Drag to reorder sponsors within a tier
Public Site
Logos show up everywhere fans are already looking
Sponsor logos appear on the homepage banner, every game page, and every team page -- no extra work on your end. When a parent opens their kid's team page to check the next game, the sponsor is right there.
Homepage Banner
A rotating banner of presenting and gold tier sponsors sits above the fold on the homepage. Clicks go straight to the sponsor's site.
Game Pages
Each game page pulls in the sponsors assigned to that game, plus any season-long sponsors. High-traffic pages on game day.
Team Pages
Sponsors show up on every team roster page too. When parents and players share team page links, the logos go with them.
On Stream
Sponsor pop-ups during timeouts
The scorebug system handles sponsor pop-ups on the stream. Trigger them manually during a timeout, or let the rotation run automatically between quarters. Higher tiers rotate more often -- the system handles the math.
- Automated rotation with tier-weighted display frequency
- Manual trigger from the control panel for timeouts
- Animated transitions that look polished, not cheap
- Counts each on-stream appearance toward impression reports
Assignment
Per game, per season, or permanent
Not every sponsor buys the whole year. A local restaurant might sponsor one tournament. A bigger brand signs on for the whole season. An auto dealer might stay on permanently. Assign each sponsor to the scope they paid for and the system handles the rest.
Specific Games
Tournament sponsor? Assign them to the six bracket games and they'll only appear on those pages and during those broadcasts.
Specific Seasons
Season-long sponsors appear on every game and team page for that season, then automatically come off when the next season starts.
Permanent
Founding or multi-year sponsors stay on every page until you remove them. Good for the big check writers who want continuous visibility.
Sponsor Page
Every sponsor gets a listing
The public site has a dedicated sponsor page -- organized by tier, with each sponsor's logo, website link, and a short blurb. It's a page you can point to in a pitch deck: "here's where your business will be listed all year." Small thing, but it closes deals.
- Grouped by tier so the hierarchy is obvious
- Logo, website link, and a short business blurb for each
- Click tracking on outbound links for the impression report
- Inherits your league's branding -- no separate theming needed
Reporting
Send every sponsor an impressions report
At the end of the season, pull a per-sponsor report: how many page views their logo appeared on, how many times it popped up on stream, how many clicks went to their website. This is the email that gets them to renew.
Total views on pages where the sponsor's logo appeared
Count of on-stream appearances during broadcasts
Clicks from the sponsor page and banners to their site
Why This Matters
Leagues run on sponsor money
Refs, gym rentals, jerseys, insurance -- it adds up fast, and registration fees only cover so much. Having a polished way to show sponsors where their logo lives makes the pitch easier, and having real numbers at renewal time makes them stick around. That's the whole game.
The pitch
Walk into a local business and show them a live sponsor page, game pages with existing sponsors, and stream clips of logos popping up. It looks professional -- they don't have to imagine what they're buying.
The renewal
At season end, send them a one-page impressions report. Page views, stream appearances, clicks to their site. It's a lot harder to say no to round two when you're looking at real numbers.
Set up your first sponsor in a few minutes
Upload a logo, pick a tier, choose the scope, and they're live across the site and stream. The Pro plan has a 14-day free trial.